Study finds pirates 10 times more likely to buy music
April 28, 2009 § Leave a comment
Interesting read from the Guardian UK – this article says that digital “pirates” are 10 times more likely to buy music than those not downloading. A report from the BI Norwegian School of Management claims that online piracy may very well be the engine that is creating revenue for artists as opposed to taking money away from them.
From the Guardian UK website: “The Norwegian study looked at almost 2,000 online music users, all over the age of 15. Researchers found that those who downloaded “free” music – whether from lawful or seedy sources – were also 10 times more likely to pay for music. This would make music pirates the industry’s largest audience for digital sales.”